John Carter Rides Again!

If you have been reading this blog for the last few months (which is as long as it has been going) you will recall that I was very enthusiastic about Disney’s John Carter.   You may also be aware that John Carter cost a sizable portion of Disney’s movie division their jobs.

John Carter has been maligned as a bomb – but is that a fair assessment?  My best movie buddy and I watched the DVD this weekend, and we agreed that the movie was (1) awesome; and (2) flew by.  It is over two hours long but feels like a much shorter film.  This is due in large part to the fast pace.  The action never lets up.  The film’s worldwide take was an impressive $282 million.   That is not pocket change.

Here is the rub:  John Carter cost $250 million to make.  It cost another $100 million to advertise – not that this advertising was apparent in even the slightest degree to me, and I was looking forward to the film.

I can’t believe that John Carter can be called a bomb with a straight face.  A box office bomb makes little money.  John Carter made lots of it, but Disney forgot to control costs.  Any product launch (and that is exactly what a movie is) will fail if expenses spiral out of sight.

I thought that John Carter was much better than Prometheus, which I also enjoyed.  Prometheus has not bombed, but it cost only half of what John Carter did.  That is a big factor.

If you would like to help Disney recoup some its money, the DVD is available at Amazon here.

MGD

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